Choosing the Right Images for Your Website: A Step-by-Step Guide

Many are familiar with the phrase, “a picture paints a thousand words” and that could never be more true than when it comes to keeping website visitors engaged. An appropriate and relevant photograph or infographic holds the attention of the viewer and enhances the overall experience. So how do you choose the best images to boost your website’s appeal?

If a digital marketing agency was to search for suitable images to include on their website, they would try searching for royalty-free images on websites such as Unsplash, Pexels, or Shutterstock.
The DMA would use keywords to search for suitable images such as:
1. Digital marketing
2. Online advertising
3. Social media marketing
4. SEO optimization
5. Website Traffic
6. Lead generation
7. Email marketing
8. Content creation
9. Branding
10. Data analytics.

To tailor this method to suit your own business, simply replace each one of the above 10 keywords with those most relevant to your industry.

This provides you with a planned approach and keeps you focused and minimizes any time wasting.

Keep in mind to follow the licensing guidelines of the image source to ensure proper use.